Thursday, July 17, 2008
“Adhoc” Pop-Up design office is a contemporary concept that transforms the traditional rules and methods of a design office into a dynamic way to generate design, at the right moment, and with the right people. This innovative, experimental project that will launch in Postdam/ Berlin from April to July 2007, was conceived by designer garth roberts. “Adhoc” is sponsored by Modulor_material total, Moleskine and DuPont Corian.
Pop-Up design office that leverages its location and creativity to produce a unique product experience, instead of time and exclusivity. It maximizes the advantages of being a ‘temporary cultural implant’ by identifying the creative energy unique to a given city and uses that energy to aid in the design process. In contrast with the retail pop-up event that is the end of the product cycle and a one-off experience, the Adhoc design studio is the beginning and defining element in the product cycle. It is established to be a bespoke method of creativity and design management.
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